Cat’s classic Colorado boot was set to be the basis of the project. With full creative reign Martine Rose’s first task was to get into the mind-set of the consumer;
- He is the new/modern customer
- Trends in gadgets are hugely important
- He is brand driven and Item driven (iPhone over Apple)
- He has an on-the-go lifestyle
- Influenced by magazines, fashion blogs and unique retail specialists are his research tools for style and consumption
- Having the right item is more important to him than the price
-
- Colorado Boot
-
- Colorado Boot
