Autumn 2011 brought forth a new challenge for Martine Rose.
To create a new market place phenomenon globally, that will enrich consumer’s perception and interaction with CAT through break through design using Luxury design DNA for Contemporary sophisticated audience for City wearing occasion.
Some key brand goals Martine Rose would take into consideration
- Build Brand heat and height
- Create Brand appeal to sophisticated audience
- Refresh attitudes of style leaders and stylists globally
- Elevate & change CAT image & persona