In keeping with the past seasons, Martine Rose’s style forms a revolution, producing streetwear uniform:

Underpinning the collection is the MA-1 flight jacket. Using the stitching details from 2nd World War designs, Martine Rose follows the original specification yet updates the jacket into an iconic piece of streetwear which is instantly recognisable to Martine’s style.

Drawing inspiration from American modernist Man Ray and his most prolific period in which he obsessively collected all kinds of artefacts, Martine Rose adapts the MA-1 jacket with prints, patchworks and resin pin badges recreated from archive photocopies of Martine’s extensive jewellery collection.

Maintaining the innovative use of fabrics and an acute attention to detail that has become a trademark of Martine’s designs, the AW12 collection delivers a cohesive and bold collective of premium garments.  Photographer, Lee Miller and his work on the development of the photographic solarisation is another key influence this season; strips of knitted black angora are worked into the seams of the shirts, creating the illusion of a blurry halo surrounding the figure.

Luxurious embroidered shawls in silk cashmere and mohair are worn by both men and women and are reminiscent of the indigenous Indians of Peru and Guatemala.

Starting in 2009 NEWGEN has been undeniably succesful in raising the profile of emerging British designers and the Martine Rose team could not be more excited to be a part of this.

Martine Rose will be showing at London Fashion Week on the 22nd February with the sponsor of Topman – stay tuned for updates and a sneak preview of what’s to come.

Inspired by taking the CAT DNA from their heritage, Martine Rose has been able to create a contemporary Outerwear item for a Metropolitan consumer to wear in the City. Not only has Martine created an iconic and surprising product identity, she has interpreted this project with her tone and essence of CAT brand ethos – All just in time to celebrate 20 year Anniversary of the Colorado boot

Most recently the boot has been snapped up by famous Parisian concept store Colette.  To get your hands on a pair click here

Martine Rose would love to thank everyone at CAT that was involved and made this project possible.

• He is the new/modern customer
• Trends in gadgets are hugely important
• He is brand driven and Item driven (iPhone over Apple)
• He has an on-the-go lifestyle
• Influenced by magazines, fashion blogs and unique retail specialists are his research tools for style and consumption
• Having the right item is more important to him than the price

To create a new market place phenomenon globally, that will enrich consumer’s perception and interaction with CAT through break through design using Luxury design DNA for Contemporary sophisticated audience for City wearing occasion.

Some key brand goals Martine Rose would take into consideration

•  Build Brand heat and height
• Create Brand appeal to sophisticated audience
•  Refresh attitudes of style leaders and stylists globally
• Elevate & change CAT image & persona