Autumn 2011 brought forth a new challenge for Martine Rose.
To create a new market place phenomenon globally, that will enrich consumer’s perception and interaction with CAT through break through design using Luxury design DNA for Contemporary sophisticated audience for City wearing occasion.
Some key brand goals Martine Rose would take into consideration
- Build Brand heat and height
- Create Brand appeal to sophisticated audience
- Refresh attitudes of style leaders and stylists globally
- Elevate & change CAT image & persona
With a huge thanks to everyone that was involved at Timberland and Wallpaper; Martine Rose can proudly present to you the Stratham Bomber.
With the brief set, now the fun part can begin…
The jacket needed to mix technology and innovative aesthetic to create an iconic outerwear garment. The contemporary writing of Wallpaper and a reference to one of Martine Rose AW10 shirts the process began to form shape.
For Autumn 2010 Martine Rose recieved the brief from Timberland Magazine. To create a global new market place phenomenom; the idea being that Martine Rose would enrich the consumer’s perception and interaction with Timberland through her break-through design skills and creativity.
The Outdoor adventure brand DNA would be used to create a contemporary, sophisticated audience for city wearing occasion.
The new collection moves on from the utilitarian and militarised feel of the Spring Summer offering, yet still maintains an innovative use of fabrics with acute attention to detail that has become a trade mark for the Martine Rose brand.
Taking inspiration from a variety of sources including the multi layered style of desert tribes, who require clothing to keep them cool in the day light hours and warmer at night. Martine has created a range that ‘armours up’ the wearer. By using a mix of materials that delivers warmth, texture and protection, personified by pieces such as the t-shirt made from hypothermia blanket fabric.
In addition, built into the collection is a mix of fleece, wax, faux fur and felt, mixed with strong silhouettes created from underlay. Throughout the range there is an underlying signature in the form of a blue pinstripe which creates a synergy that combines the amalgamation of these sculptural pieces.
In terms of hue, the collection presents a blend of very tonal browns, blacks and greys with flashes of metallic milieu further creating a shield and building on the layers.